Kuala Lumpur · Established 2007

A boutique advisory firm working across Asia.

Crave Capital advises companies and foundations on the decisions that shape their next stage: where to grow, how to structure, and what to fund. Since incorporating in 2007 we have worked with businesses across Korea, China, Japan, and ASEAN.

Our work runs across three practices: strategy advisory, philanthropic advisory, and the incubation of early-stage companies.

What we do

Services

Creative Avant-Garde Advisory

Strategy Advisory

Advisory and consulting on strategy: market entry and expansion across Asia, restructuring, and the capital decisions behind growth. We work through the market, the structure, and the funding with you, rather than handing over a deck at the end.

Philanthropic Advisory

Advisory to companies and foundations on strategic philanthropy. We help turn a giving budget into a structured program with a clear cause and a way to measure impact, instead of one-off annual donations. Crave Capital designs the strategy; we do not run funds or programs ourselves.

Activities

Incubation

Hands-on support for early-stage companies. We work alongside founders on strategy, structure, and growth rather than at arm's length. Check our current portfolio.

Portfolio

The companies we are currently incubating.

Mecapan

Jakarta, Indonesia · Marketplace

A Jakarta-based marketplace connecting customers with beauty and salon services. The platform brings salon and beauty providers and the customers looking for them into one place.

House of Antara

Kuala Lumpur, Malaysia · Fashion

A Kuala Lumpur fashion label reimagining Southeast Asian heritage and folklore in contemporary apparel. The house draws on regional craft and story and puts it into clothes made to be worn now.

Team

Subri Abdullah Executive Chairman

As the Executive Chairman and Senior Partner of Crave Capital , Subri Abdullah has over 30 years of experience in the insurance and financial industry. In the last 18 years he was CEO of various companies including Trust International Insurance, MCIS Insurance, Mayban Life Assurance and Malaysia National Insurance Bhd.

Subri spent over 11 years in Maybank Group and was the Executive Director and CEO of Mayban Life Assurance for six years. He was instrumental in successfully implementing the Bancassurance business practice in Maybank Group.

Subri is a Fellow of the Chartered Insurance Institute and a Fellow of the Malaysian Insurance Institute. Prior to his return to Malaysia in 1980, he was a property underwriter in London for 7 years.

Gerard Teoh Executive Director

Gerard has Asia Pacific investment, corporate strategy, due diligence and business valuation expertise complemented with various entrepreneurial, business development and operational experiences. Apart from Malaysia, he has strong working experience, relationships and strategic business networks in ASEAN, North Asia, Middle East, USA, France and the UK.

Gerard holds a Bachelor of Laws degree from the University of Leicester in the United Kingdom and the Certificate of Legal Practice (CLP) of the Legal Profession Qualifying Board of Malaysia.

Vignes Advisor

Vignes Duraragh has spent a decade in business development and operations across Prysmian Group, industrial automation and wastewater in Southeast Asia and Oceania. He pairs a strong commercial record with hands-on delivery of complex, long-cycle projects and the supply chains behind them.

This is complemented by expertise in business valuation and business model evaluation, advising founders and owners on market entry and commercial strategy. Vignes holds a degree in Mechanical Engineering from Curtin University.

Nagib Abdullah Advisor

Nagib has over 10 years of experience in investment management. He was a SVP with MAVCAP where he made several successful exits. Prior to joining Mavcap as Senior Vice President, Nagib was in the ICT industry which he served in technical, sales and management positions.

Dato' Amin Rafie Advisor

A graduate of the University College of Wales, Aberystwyth Dato' Amin is holder of a joint honors degree in Economics and International Politics (1982). He also obtained his Master of Business Administration from the City University of London, United Kingdom.

Dato' Amin is the Deputy Chairman and Independent Non-Executive Director of WZ Satu Berhad. Senior Advisor of Microlink Solutions Berhad and Managing Director of Plynlymon Capital and Rampai Ulltima Sdn Bhd. In a career spanning 27 years, Dato' Amin has also held the positions of Managing Director of Dubai Group Sdn Bhd, CEO of Mayban Investment Sdn Bhd, MD of PJB Capital Sdn Bhd, Executive Director of Smith Zain Securities, Senior General Manager and Director of Rashid Hussain Asset Management. He was also a past President of the Malaysian Association of Asset Managers and was a member of the Listing Committee of Bursa Malaysia Securities Berhad.

Jerry T. Wu Advisor

Jerry is a Chinese American grew up in San Diego, California. Having first visited China as an intern to the United Nations in 1984, Jerry spent the next 20 years in the field of financial services and direct investments.

After becoming the Finance Director for the Hsieh Feng Group of Taiwan, Jerry went to graduate school with an ensuing career at the investment to bank of Morgan Stanley in New York. He left Wall Street having served as Senior Vice President at both Lehman Brothers and ING Barings.

Since 1997, Jerry has been running his own private equity investment company. As Managing Partner of JLT Capital, Jerry has been instrumental at one time or another, serving either as, Investor, Advisor or Director to the following companies: Alibaba.com, KGI Asia, Cybermart, 2bSURE.com, 3Plus Logistics, Great wall Holdings and Lester Technologies.

Contact

Office

B3-U1-13A Solaris Dutamas,
No.1, Jalan Dutamas 1,
50480 Kuala Lumpur,
Malaysia

Telephone

+603 6207 9769

LinkedIn

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